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Monday, 6 January 2014

Yeezus Digipak Analysis

Since I've already analysed a digipak from the band I'm using, I've decided it would be beneficial to analyse one from someone on the complete other end of the spectrum. The following is the digipak for Kanye West's 2013 album Yeezus.

Immediately you notice the contrasting colour palette of black and red, and the religious imagery. The front cover, a statue of Jesus with tape over his eyes suggests that Kanye is more important than Jesus, complementing Kanye's infamous 'rap god' ego. The black and red of everything makes it seem quite sinister, and mysterious, which I believe is Kanye's attempt of feeding the 'Illuminati' conspirators in his fanbase, and the only image of himself is cast in heavy red lighting, a close up of his face filling the frame, showing that he is the most important person to do with the album. Also, notice the lack of a track listing, instead replaced by a photo of himself, possibly suggesting that the album is more about his image than his music.

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