Music Playlist at

Monday, 27 January 2014

This is the template I'm using for the digipak, showing me the dimensions of every side, including the spine.
So far I've added a blur to the background, a lens flare and an image of some tape covering the eyes with a brush-like font writing the name over it.
I've taken this photo to use as the front cover of my digipak, I'm going to start photoshopping it, taking some influence from the designs I've analysed so far, to make it looks like a professional cover.

Wednesday, 22 January 2014

The Good Kind of Bad News

I'm seriously struggling to find a time when everyone I need to be in my video (4 people including myself) is free at the same time, and then finding a location that is free when we are. Because of this, I have decided that I'm going to chance my song for one final time. It's going to take a lot of work but I will be able to do it much easier. I'm going to do a solo song, just me and my acoustic guitar, which I can film mostly myself, some trickier parts with the help of a fellow student.

Song: Greg Holden - The Lost Boy

Video: Mostly shots of me in a low-lit room, some lights around me, playing the guitar on a stool. I'm still going to use the location shots I took in town, but simply film either me or someone else walking down them. Music videos don't necessarily always have to make sense!

Monday, 6 January 2014

Yeezus Digipak Analysis

Since I've already analysed a digipak from the band I'm using, I've decided it would be beneficial to analyse one from someone on the complete other end of the spectrum. The following is the digipak for Kanye West's 2013 album Yeezus.

Immediately you notice the contrasting colour palette of black and red, and the religious imagery. The front cover, a statue of Jesus with tape over his eyes suggests that Kanye is more important than Jesus, complementing Kanye's infamous 'rap god' ego. The black and red of everything makes it seem quite sinister, and mysterious, which I believe is Kanye's attempt of feeding the 'Illuminati' conspirators in his fanbase, and the only image of himself is cast in heavy red lighting, a close up of his face filling the frame, showing that he is the most important person to do with the album. Also, notice the lack of a track listing, instead replaced by a photo of himself, possibly suggesting that the album is more about his image than his music.

Wednesday, 1 January 2014

Attracting an audience

There are several ways in which I believe my project will attract my target audience (teenagers roughly my age):

  • Biffy Clyro are a current band, rapidly climbing the ladder to massive amounts of fame, and are becoming increasingly popular amongst people of all ages
  • The people in the video are all the same age as me, therefore it will appeal more to people our age, and obviously we're all good looking people, attracting all the girls (JOKING)
  • The video itself is rather generic, with a theme of romance, which also plays well with young adults
  • Plently of other bands have the similar style of videos, grungy heavy live sides entwined with a softer, lovey dovey story, providing an appealing contrast to the audience.
  • The image of the people in the video goes hand in hand with the music, we won't be dressed formally, instead we will be very informal, messed up hair and jumping around hopefully

Biffy Clyro - Opposites digipak analysis

As the song I'm using for my music video is by Biffy Clyro, I decided it would be a good idea for me to analyse the digipak for their latest album, the one featuring the song I'm using.

Shown above is the album cover, the main point of focus being the bent tree. This is supposed to be the oldest tree in the world, located in Chile, and I believe it symbolises the strength of the band, that they plan on being around for a long time. The bones hanging from the tree also suggest strength and age, and the barren location also suggests that their strength is their main focus, and nothing around them will distract them from that. 

The text in the top left corner is bright yellow, standing out clearly against the sky-blue background, and is in Biffy's usual font, making it easily distinguishable as their own.

We can see that the back of the CD jacket has another tree, again symbolising strength and growth of the band. The side that shows the track listing has a close up shot of the branches of the tree. Again, yellow font is used to make the titles and important information on the cover stand out to the audience. At the bottom of this side is the familiar barcode as well as the copyright and licensing information in smaller print. This is so it doesn't distract the audiences attention from the main parts - the track listing.